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Client
Turnberry Homes

Role
Visual Identity
Brand Strategy
Digital Design
Web Development

Website
turnberryhomes.co.uk

Credit
Animation: Andy Tomlinson
Photography: Ryan Johnston

Brand refresh and new digital platform for boutique house builder Turnberry Homes.

For three generations, family owned Turnberry Homes has crafted exceptional new homes across the West Central Belt of Scotland. Turnberry Homes approached us to help build on their existing brand and deliver a new digital platform that reflected the contemporary craftsmanship of their new homes.

Through a series of discovery sessions with the senior leadership team, it became clear that Turnberry Homes represented far more than housebuilding. At its core, the business is founded on strong family values and a commitment to building meaningful relationships with clients, creating a bespoke and personalised experience throughout the buying process. This personality had been missing from the current brand application and became a key factor in how we approached our evaluation of the brand typography and photography.

Working alongside photographer Ryan Johnston, we developed a new suite of lifestyle imagery designed to capture the human side of the brand. The resulting photography brings a greater sense of warmth, personality and connection to the visual identity, helping to communicate the values that have been at the heart of the business for over 30 years.

The new site does a great job of bringing the refreshed brand to life, but the real focus of the project was making it easier for the team to manage property listings across each development. We built a simple, flexible system that allows staff to upload development maps and pin individual plots directly onto them. This means the team can quickly update plot availability and property statuses, giving potential buyers a clear view of what’s available.

We also streamlined the enquiry process, making it easy for users to get in touch about specific developments or individual plots directly from the website. Since launching just over two months ago, the site has generated more than 100 enquiries. The website is also attracting more visitors, with traffic increasing by 11% year on year.

Project completed at Shine.

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